The barrier to calling yourself an agency is almost zero. Anyone can build a deck, quote a monthly retainer, and disappear into activity reports — impressions, reach, posts published. None of which is the thing you are actually buying.
Property is a long, high-value sale. Leads arrive, sit, and go cold. Spend goes out the door months before anything registers. In a business like that, a fixed monthly fee puts every ounce of risk on one side of the table.
So we built the opposite. A base fee covers our cost of delivery. Everything above that is tied to what actually closes.